About Central Reservations

Ocean City Maryland’s Most Trusted Local Vacation Rental Company — Established 1978 & 2005

Who Central Reservations Is

Central Reservations is a locally based vacation rental management company serving Ocean City, Maryland. This page explains who we are, how we operate, and who we are best suited to serve, including both vacation rental owners and guests.

For property owners, Central Reservations provides professional, full service management designed to protect your investment, improve performance, and remove the day to day burden of short term rentals. Our approach combines local market knowledge, hands-on oversight, and transparent communication so owners always understand how their property is performing and why decisions are made.

For guests, we manage a curated collection of Ocean City vacation rentals that meet consistent standards for cleanliness, maintenance, and hospitality. Our team focuses on creating smooth, reliable stays supported by local staff who know the area and the properties we manage.

What sets Central Reservations apart is our local focus. We operate in Ocean City, Maryland and surrounding areas, not from a call center or a distant corporate office. Our team understands seasonal demand, building specific dynamics, local regulations, and the expectations of both owners and guests in this market.

Whether you are an owner evaluating professional management or a guest planning a stay, this page provides a clear overview of who Central Reservations is and how we support vacation rentals in Ocean City.

Finding a vacation rental company in Ocean City, Maryland should not feel like guesswork. You want a team that knows the buildings, understands the beaches, cares about your property, and is actually here when you need them. You want a company that protects your investment, supports your guests, and represents Ocean City with integrity.

Central Reservations is that company.

Talk with a local property manager Request a rental performance review from our team

What Makes Central Reservations Different for Owners

We are a family-rooted, locally-operated, full-service Ocean City vacation rental company with more than 400 properties under management, a history that stretches back to 1978, and a reputation built on ethical business practices, deep building-specific knowledge, and results that come from real experience — not guesswork, gimmicks, or generic pricing formulas.

Guests trust us.
Owners rely on us.
And the town knows us.

Our responsibility is simple:
Serve with integrity, lead with expertise, and protect what matters — your property, your guests, and Ocean City itself.

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Our Local Experience in Ocean City, Maryland

Why We Exist: A Local Company Built for Local Needs

National rental companies and listing platforms rely on algorithms, call centers, and outsourced support. That might work in some markets, but not here.

Ocean City is unique.
Its buildings are unique.
Its rental patterns are unique.
Its guests are unique.

And its property owners need more than a “set it and forget it” rental management approach.

Central Reservations exists to provide:

• Local expertise instead of generic management
• Local staff instead of out-of-state reps
• Hands-on property protection instead of remote oversight
• Custom revenue strategies instead of one-size-fits-all pricing models
• Real guest relationships instead of anonymous bookings

We are a true Ocean City rental management partner, not a platform.

Our Local Focus in Ocean City, Maryland

Central Reservations is deeply rooted in Ocean City, Maryland, with a multi-generational ownership legacy that spans four decades. Our team works exclusively in this market, allowing us to develop a detailed understanding of local neighborhoods, building associations, seasonal trends, and regulatory requirements that directly impact vacation rental performance.

We manage a variety of property types, including oceanfront and bayside condos, townhomes, boardwalk condos, and luxury accommodations. This local focus allows us to tailor pricing, marketing, maintenance coordination, and guest support based on the specific characteristics of each property and its location.

Because our team is truly on the ground and local, we are able to respond quickly, maintain consistent quality standards, and communicate clearly with owners about what is happening with their property. Local knowledge is not a talking point for us, it is the foundation of who we are and how we manage vacation rentals in Ocean City.

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Our History: a 40+ Year Ocean City Legacy

Our story begins with the Fritschle family — a name woven deeply into the fabric of Ocean City real estate and hospitality.

In the late 1970s, Ocean City was gaining momentum as a family vacation destination. Visitors needed reliable rental options. Owners needed trusted management partners who understood the buildings and cared for their properties.

Mark Fritschle recognized this need.

1978 — Central Reservations Is Born

Mark and a team of his close friends founded Central Reservations with a small but powerful idea:
“Take care of the owners and take care of the guests — and everything else will follow.”

He focused on:

• Clean, comfortable vacation rentals
• Honest communication
• Ethical service
• Local expertise

And it worked.

1980s–1990s — Growth, Refinement, and Strong Community Roots

Central Reservations gained a reputation as a dependable, family-run rental company serving oceanfront and bayside properties across town.

Mid-1990s — Market Shifts

The company paused operations as Ocean City’s rental landscape evolved — but the core values never disappeared.

2005 — A New Era Under Second-Generation Leadership

Mark and his son Grant Fritschle officially relaunched Central Reservations, blending modern rental strategies with old-school local integrity.

Mark and Grant saw what national platforms could not see:

• Ocean City’s buildings and landscape are unique.
• Ocean City’s guests have specific expectations and needs.
• Ocean City’s owners deserve transparency and tailored communication.
• Ocean City’s rental market cannot be managed from afar.

2005–Present — Expansion to 400+ Properties & Industry Leadership

Today, Central Reservations is:

• One of the largest vacation rental management companies in Ocean City MD
• The leader in owner satisfaction for 15+ consecutive years
• The leader in owner satisfaction for 10+ consecutive years
• Staffed entirely by local professionals
• Known for deep building-level expertise
• Trusted by generations of owners and guests

And the mission remains exactly the same:

“Protect the owner. Respect the guest. Honor the town. Provide exemplary service”
Mark & Grant Fritschle

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Meet the Owners and Leadership Team

Local Leadership With Nearly a Century of Combined Ocean City Experience

Central Reservations is guided by three locally rooted, highly respected leaders who bring unparalleled experience, strong values, and decades of proven results to the Ocean City vacation rental industry. Together, Grant, Robbie & Sherri shape the culture, ethics, and hands-on management style that define our company today. Their combined leadership is quietly woven into every owner relationship, every operational standard, and every decision we make on behalf of our clients.

Grant Fritschle — Owner / Broker

Grant represents the second generation of the Fritschle family to lead Central Reservations. Raised in Ocean City’s real estate and rental landscape, he brings nearly 30 years of direct industry experience along with a deep understanding of the buildings, markets, and long-term dynamics of resort real estate.

His leadership extends beyond daily operations. Grant helps set the ethical tone of the company, ensuring that Central Reservations continues the family tradition of transparency, honesty, and local responsibility. He believes that every owner deserves a management partner who protects their home with care and provides clear, truthful guidance.

“Our job is to deliver results and peace of mind. Owners trust us with their properties, and guests trust us with their vacations. Both deserve our very best.”
— Grant Fritschle

Robbie Harmon — Managing Director / Owner

With more than 30 years of experience in the vacation rental industry, Robbie is widely regarded as one of the most knowledgeable, principled, and respected leaders in the Ocean City rental marketplace. Her reputation is built on consistency, fairness, and a deeply rooted moral compass that guides every operational decision she influences.

Robbie’s expertise spans all areas of vacation rental operations — owner onboarding, guest services, vendor coordination, staff leadership, and property protection. She has an exceptional ability to balance operational efficiency with personal attention, ensuring that owners feel heard, valued, and genuinely supported. Robbie is known across Ocean City for doing business the right way — always.

“Owners trust us because we follow through. We do what we say we will do, and we take care of their homes like they’re part of our own family.”
— Robbie Harmon

Sherri Pusey — CFO / Owner

With just under 30 years of experience, Sherri is the financial backbone of Central Reservations and one of the most respected accounting professionals in the resort rental industry. Her work is known for its precision, reliability, and unwavering attention to detail — qualities that property owners appreciate deeply when it comes to trust accounting, statements, and revenue accuracy.

Sherri oversees the financial integrity of the entire operation, ensuring owners receive timely, accurate, transparent reporting. Her meticulous nature and high standards for accuracy help maintain Central Reservations’ reputation for honesty and reliability. When owners talk about the company’s “no surprises” approach, they are often referring to the systems and safeguards Sherri has built and refined over decades.

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Leadership Style That Defines the Company

Together, Grant, Robbie & Sherri embody the values that make Central Reservations the trusted local authority in Ocean City:

• Ethical, transparent decision-making
• Deep, building-level knowledge
• Respect for both owners and guests
• Responsible stewardship of the Ocean City community
• Financial accuracy and accountability
• Long-term stability, not short-term tactics
• A hands-on, human approach to property management

Their leadership ensures that Central Reservations remains a company where owners feel protected, guests feel supported, and the local community feels respected.

“Our job is to deliver results and peace of mind. Owners trust us with their properties, and guests trust us with their vacations. Both deserve our very best.”
— Grant Fritschle

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Our Mission and Values

Why We’re Ocean City’s Most Trusted Local Vacation Rental Manager

Our mission is simple and uncompromising:  “Serve owners with integrity.  Serve guests with care.  Serve Ocean City with pride.  Deliver the best service and experiences possible.”

Our Core Values

• Honesty, always
• No overpromising
• No hidden fees
• No shortcuts in property care
• No outsourcing guest experience
• No gimmicks in owner revenue projections

Everything we do is rooted in service, and in protecting the long-term reputation of Ocean City as a family-friendly destination.

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How We Support Owners and Guests

Central Reservations is built for three specific audiences, and each one shapes how we operate, communicate, and deliver results.

Property Owners Searching for an Ocean City Vacation Rental Manager

Your goals. Your property. Your experience. Your peace of mind.

Ocean City property owners come to Central Reservations when they want real management, not just bookings.

Owners we serve include:

• First-time investors
• Long-time OCMD condo owners
• Estate/family property owners
• Out-of-town owners who want a local partner
• Owners who have tried Vacasa, Shoreline, Coastal Resort Rentals, or self-managing
• Owners disappointed by generic revenue projections or lack of communication

Why Property Owners Choose Us

• We know the buildings, not just the zip code.
• We actively protect your property.
• We create custom revenue strategies for each owner.
• We communicate clearly and honestly — no smoke and mirrors.
• We monitor your property more actively than any competitor.

This is why so many owners say there is a night and day difference between Central Reservations and their previous experience.

Vacation Guests Searching for Ocean City Rentals

Clean, comfortable, accurately represented, and locally supported.

Families and travelers book with Central Reservations because:

• They want a clean and reliable vacation rental.
• They want honest, accurate photos and descriptions.
• They want simple check-in and clear instructions.
• They want local support if something breaks or doesn’t feel right.

Booking with Central Reservations means booking with a team located in Ocean City, not a call center.  We guide guests toward the right areas.

Popular Guest Areas We Serve

• Boardwalk District (1st–27th)
• Downtown OC / Inlet
• Midtown OC (28th–94th)
• North Ocean City (94th–146th)
• Northside Park corridor
• Convention Center zone (41st Street)
• Oceanfront, ocean-block, bayside, and canal-front neighborhoods

Guests want a hassle-free vacation.  We make that happen.

The Ocean City Community

We are locals serving locals — and representing our town responsibly.

• We hire locally.
• We work with local vendors.
• We support local causes.
• We encourage owners to offer military discounts.
• We uphold ethical standards to protect the reputation of Ocean City.

This town matters to us.  Always has.  Always will.

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How We Operate: Full Transparency and Professionalism

What “Hands-On Management” Really Means

Most rental companies say they are hands-on.  We actually are.

Below is a clear breakdown of what Central Reservations does differently, and why owners say, “You do far more than we ever imagined a rental company would do.”

Custom Pricing & Revenue Strategy

We do NOT:

• Use the same pricing model for every building
• Overprice to make projections look good
• Underprice to fill the calendar quickly
• Rely solely on national algorithm tools

We DO:

• Analyze real-time demand
• Track building-level performance
• Adjust for shoulder seasons
• Optimize for weekly, weekend, and event-based stays
• Build owner-specific strategies
• Review each owner’s goals annually

Your property is not “inventory.”  It’s an asset, and we price it that way.

Guest Screening & Guest Alignment

Guest quality is one of the largest predictors of:

• Property performance
• Property condition
• Owner satisfaction
• Maintenance costs
• Review quality

Our screening focuses on:

• Guest intent and full occupant registration
• Group type and responsibility
• Past booking patterns
• Risk indicators
• Clear expectations being established and mutually agreed upon

We match the right guests to the right homes, a major advantage over national brands.

Local Vendor Network & Maintenance Oversight

Property protection begins with strong relationships.

We establish strong relationships and partnerships with:

• Ocean City maintenance teams
• Local HVAC professionals
• Local cleaning companies
• Local handymen
• Emergency vendors
• Pest control vendors
• Painting and repair specialists

Because we’re local, we can:

• Respond faster with highly trusted professionals
• Fix issues before they become bigger problems
• Keep owners informed
• Keep guests satisfied
• Protect your property long-term

No outsourced call centers.  No waiting days for service.  No “we’ll get to it eventually.”

Owner Communication & Transparency

Owners consistently tell us:  “Your communication is refreshing. Straightforward. Honest. No nonsense.”

We provide:

• Monthly statements
• Real conversations and strategies based on your specific needs.
• Updates on repairs
• Seasonal strategy reviews
• Guidance for improvements
• Clear documentation

We don’t sugarcoat.  We don’t overhype.  We don’t overpromise.

We simply do the work…and we do it well.

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The Owner Journey: How We Partner With You

1. Initial Call – We learn your goals, timeline, property details, and expectations.
2. Property Review – We evaluate your building, floor, views, amenities, condition, and rental potential.
3. Revenue Strategy Development – We create a plan aligned with your goals, not ours.
4. Property Preparation & Guidance – We help you prepare your home for guests, including improvement suggestions.
5. Professional Photography & Listing Setup – Quality representation boosts revenue.
6. Launch & Marketing – We activate your listing across our high-performing platforms.
7. Guest Screening & Booking Flow – We approve the right guests.
8. Ongoing Performance Management – We watch the numbers. We adjust pricing. We communicate.
9. Season-End Review – We evaluate what worked and plan improvements for next year.

This journey is transparent, structured, and built around partnership — not transactions.

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Property Protection Standards

Your property matters. We treat it accordingly.

Central Reservations uses a layered protection system focused on:

Regular Property Checks

• Pre-season
• Mid-season
• Post-season
• Strong relationships with vendors who inspect at every cleaning
• As-needed maintenance visits
• Issue-specific inspections

Vendor Priority Access

Because we maintain strong local relationships, your property is not “just another job”, it receives priority.

Damage Prevention & Response

• Guest vetting
• Clear house rules
• Local oversight
• Fast remediation
• Documentation and follow-up

Building Compliance

We are experts in how Ocean City buildings operate, including rules, noise policies, parking restrictions, pool procedures, and HOA updates.

Owner Alerts

We keep owners informed about:

• Necessary repairs
• Improvements that increase revenue
• Building-specific news
• Maintenance patterns
• Market shifts and opportunities

This is why owners stay with us for 10, 15, and even 20+ years.

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Why Owners Switch to Central Reservations

Strong differentiation from competitors.

Most owners transition to Central Reservations after disappointing experiences elsewhere.

Here’s why:

Common Issues with Other Companies

• Poor communication
• Overpromising rental income
• Underperforming revenue
• Weak (or no) guest screening
• Lack of property oversight
• Generic pricing tools
• Maintenance delays and poor vendor relations
• No understanding of Ocean City buildings or dynamics

Central Reservations Fixes All of That

• Transparent, honest communication
• Custom revenue strategies
• Active property protection
• Strong guest screening
• Local vendor relationships
• Building-specific insight
• Hands-on management
• Ethical decision making

We don’t “win you over” with promises. We win you over with performance.

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Comparison Table: How We Stack Up Against the Competition

This table alone often convinces owners to switch.

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Owner Testimonials

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We Know Ocean City Better Than Anyone

This is where we outperform every competitor.

Major Geographic Zones We Serve

• Inlet District / Downtown OC (1st–5th Street)
• Boardwalk Corridor (1st–27th)
• Upper Boardwalk (6th–15th)
• Midtown (28th–94th)
• High-Rise Neighborhood (94th–119th)
• Northside Park Region
• Delaware Line Corridor (120th–146th)
• Bayside + Canalfront communities across all zones

Why This Matters

Rental demand, pricing trends, guest expectations, noise patterns, parking realities, and building rules vary dramaticallyacross these neighborhoods.

Most companies (especially national ones) don’t know this.  WE DO.

And because we know, our owners outperform theirs in occupancy, consistency, returning guests, and in year-over-year revenue.

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Buildings We Serve

Flagship Buildings We Manage

These are just some of our favorite-flagship buildings we manage properties in.  Don’t see your building listed here?  Don’t worry.   If it’s in Ocean City, we have you covered.  We know the beach

• South Beach Boardwalk
• Belmont Towers
• Braemar Towers
• The Gateway Grand
• Makai
• Windjammer
• Harbor Club
• Golden Sands
• Adagio
• Sandpiper Dunes
• Golden Sands
• Plaza
• Fountainhead Towers
• Sea Watch
• Carousel
• Capri
• Sunset Island
• Irene
• Thunder Island
• Ocean Colony
• Ocean Trail
• High Point North
• Club Ocean Villas
• Bay One

And the list doesn’t stop there.  We manage properties across lots of buildings in Ocean City MD, from the Inlet to the Delaware line.
This includes:

• Oceanfront high-rises
• Boardwalk resorts
• Ocean-block condo buildings
• Bayside waterfront homes
• Townhome communities
• Boutique complexes
• Luxury properties
• Family-friendly mid-rise buildings

If there is a building in Ocean City, there is a very good chance we already manage units in it.

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Our Philosophy

The Principles That Guide Every Decision We Make.

Our philosophy is simple, but deeply rooted in the values that have shaped this company since it was first founded in 1978.

Do the right thing, even if it’s harder.

Shortcuts create problems. Integrity creates longevity.

Protect the owner.

Owners trust us with their properties, their revenue, and their investment.
We honor that trust by caring for their homes as if they were our own, and by showing genuine care through our process.

Respect the guest.

Guests are not “bookings.” They are not ‘transactions’.  They are families on vacation, people seeking rest, and travelers choosing Ocean City for a reason.

Honor the town.

Ocean City’s reputation matters. We represent this community with honesty, professionalism, and pride.

Communicate clearly and directly.

Honesty saves everyone time and eliminates confusion.
We don’t sugarcoat.
We don’t hide details.
We tell the truth.

Overdeliver quietly.

No bragging. No hype. Just consistent, reliable performance.   The kind owners notice and appreciate.

This is how we’ve built a business that lasts.
And how we continue to lead in owner satisfaction today.

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Why Ocean City is Unique for Vacation Rentals

Ocean City isn’t just another beach town.
It has a rental environment unlike anywhere else on the East Coast.

10 Miles of Free Public Beach

This single feature drives consistent rental demand, year after year.

The 2.5-Mile Boardwalk

From 1st Street to 27th Street, the Boardwalk is one of the biggest demand engines on the Maryland coast.  Ocean City’s Boardwalk is Nationally recognized as one of the Best in the Country.

High-Rise Oceanfront Corridor

Buildings from 94th to 119th Street make up “highrise row”, are usually loaded with amenities, and include some of the most popular rental properties in Ocean City.

Northside Park (125th Street)

This area draws families, tournament travelers, and sports groups, ideal for in-season and shoulder-season rentals.  This area hosts the 4^th of July Fireworks, Summer Concerts, Sundaes in the Park, and more.

Convention Center Zone (41st Street)

This area sees strong year-round demand thanks to events, competitions, conferences, and performances.

Event-Driven Rental Patterns

Ocean City has highly unique “event spikes,” including:

• Air Show
• White Marlin Open
• Springfest
• Autumnfest
• Jeep Week
• Oceans Calling Concert
• Country Calling Concert
• Cruise Week
• Winterfest

This deeply influences pricing strategies that national companies simply do not understand.

Building-Level Variability

The rental potential of a unit in Sea Watch is not the same as a unit in Makai or a unit in Braemar Towers, even if they share the same zip code.   Even units within these buildings vary significantly by location, height and floorplan within the building!

This is why local knowledge matters so much. And why owners properties perform better with a true local company.

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Lifestyle: The Ocean City Experience

Ocean City is a place built on memories.

• Early morning walks on the Boardwalk
• Crab dinners on screened porches
• Sunset views over the bay
• Kids running free at Northside Park
• Ferris wheel rides at the Inlet
• Watching dolphins from oceanfront balconies
• Families returning year after year
• Mini-golf at any of the Old Pro Golf courses
• Thrasher French Fries or Fishers Popcorn on the Boardwalk

Guests aren’t just renting your property… They’re renting the Ocean City experience.

And when we help deliver that experience consistently and with ease, your reviews, revenue, and repeat bookings increase year over year.

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Seasonal Insights for Owners and Guests

Summer (June–August)

• Highest demand
• Fastest turnovers
• Optimal pricing
• Strong weekly bookings

Spring (March–May)

• Best time for property prep
• High-demand events (Springfest, tournaments)
• Shoulder-season competitiveness
• Highly weather dependent

Fall (September–November)

• Strong weekends
• Beautiful weather
• Growing shoulder-season demand from couples and families
• September can often outperform June income if properly strategized.

Winter (December–February)

• Owner maintenance season
• Opportunity for revenue planning
• Increasing long weekend stays
• Opportunity for improvements, attracting more/better Guests

These seasonal patterns shape how we price, how we prepare, and how we advise owners.

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Why Book Direct with Central Reservations

Lower fees. Better service. Real accountability.

Guests often begin their search with “Ocean City Vrbo” or “Ocean City Airbnb” simply because those brands are well known.

But booking direct with a local company is almost always better, and always less expensive.   Why does booking direct save money?   It’s simple.  When you book on one of the platforms above you pay them a substantial ‘booking fee’.    Even though it may be the exact same property.  When you book direct, those fees get removed.   The result is the same property, the same week, and a cheaper price.

Advantages of Booking Direct

• Lower fees than VRBO or Airbnb in many cases
• Exclusive access to certain units
• Priority support
• Local team ready to respond
• Better accuracy and communication
• Direct accountability
• Access to repeat-guest perks and promotions

Direct bookings support:

• Local businesses
• Local jobs
• Local families
• Ocean City’s long-term economy

Guests who want the smoothest, safest, most supported experience book with us directly.

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Why Central Reservations is the Best Choice for Owners

Owner Advantages

• Stronger revenue
• Better guest screening
• Proactive maintenance protection
• Deep building-specific knowledge
• Local staff
• Transparent communication
• Ethical practices
• Custom management plans
• Reliable seasonal planning
• No gimmicks
• No overpromising
• No call centers

Guest Advantages

• Clean, reliable properties
• Accurate descriptions
• Local support
• Easy check-in
• Clear instructions
• Honest communication
• Beach and Boardwalk proximity guidance
• Access to the best buildings and areas

Local Community Advantages

• Local hiring
• Local vendor support
• Responsible rental practices
• Enhanced guest experience
• Preservation of OC’s family-friendly reputation